mail.:professormukeshranga@gmail.com
 
 
Publications
 
 Exhibitions Related Social Events Cocktail Hours, Banquets, Social Dinners
 June 2006 (Vol. 04 no. 01)
 pp.1-18
 Adriana Galvani
ABSTRACT
The international business exhibitions in Italy has risen to an estimated level of 1 billion euros. Associated with this rise is a similar increase in exhibition related services.Business exhibitions create high revenues for hotels, restaurants and entertainment facilities. Exhibitors in trade shows spend huge amounts of money to entertain attendee/clients at hospitality suites, elaborate dinners and receptions. Although exhibition halls are equipped with food in bars and restaurants, special attendees are invited to additional banquets and special dinners. At these dinners, the highest quality of Italian certified food is typically served. An excellent example of the intersection of high quality Italian food and strong business tourism occurs in Bologna. Although Bologna isn't a big city, it boasts the 5th largest conference centre in Europe and hosts a variety of international symposia, meetings, conferences, congresses. Bologna's example of integration of fine food and social events into business exhibitions creates a more relaxed and interactive business environment that is mutually beneficial to both business and the food industry.

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 An Analysis of the Equity Valuation Literature as Applied to the Lodging Industry
 June 2006 (Vol. 04 no. 01)
 pp.19-28
 Arun Upneja,Seoki Lee,Michael C. Dalbor
ABSTRACT
Very little research has been conducted regarding hospitality equity valuation. In this paper we compare three traditional models used in the empirical finance literature: dividend discount, residual income and discounted free cash flows. Research by Lundholm and O'Keefe (2001) shows that all the models will yield an identical valuation. However, others (Penman and Sougiannis, 1998; Francis, Olsson and Oswald, 2000) found differences in the model. This is most recently claimed by Penman (2001). We apply the three models to Hilton stock and find convergence between discounted dividends and residual income, but not discounted cash flows. We suspect this is because of the short horizon of our analysis and the limitations of our data source.

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 Proactive Versus Reactive Security Strategies in Hotels
 June 2006 (Vol. 04 no. 01)
 pp.29-44
 Diane Mead Niblo,Mervyn S. Jackson
ABSTRACT
The aim of this paper is to explore the interplay of proactive and reactive security systems within the hotel industry. Proactive security systems that are investigated include: check-in procedures, skippers, cash floats, theft by guests and employees, and the hotel's role in protecting guests. Reactive procedures are described and they include: scams, locker searches, policing roles, and the management of transient populations. Finally a mixture of proactive and reactive security procedures is discussed. These include: parcel pass, surveillance and technology, and surveillance of guests. This qualitative research has shown that hotel security is a complicated mix of private interests and the public use of space.

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 An Empirical Test of a Full-Service Hotel Room Pricing Model
 June 2006 (Vol. 04 no. 01)
 pp.45-56
 Emmett Steed,Zheng Gu
ABSTRACT
Gu (1997) proposed a hotel room-pricing model for maximizing before-tax profits that considers both costs and market forces. This study tested the Gu (1997) model using the data of eight full-service hotels in Southern California. A negative relationship between rooms sold and room rates was found for most of the hotels with monthly data. The results show that the model is applicable to monthly rather than daily data, due to the nature of monthly rooms sold and ADR being void of major group or event fluctuations. Hotels with ADRs and rooms sold demonstrating negative relationships may use the model to set up ADR guidelines for profit optimization.

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 The Inter-Relationship between Perceived Importance, Satisfaction and Destination Loyalty The Case of American Tourists in Vietnam
 June 2006 (Vol. 04 no. 01)
 pp.57-84
 Thuy-Huong Truong,Brian King
ABSTRACT
This paper identifies the attitudes and perceptions of American travellers towards Vietnam including their search, use and evaluation of destination-based of products and services. With a view to identifying the extent to which Vietnam provides the destination attributes sought by American tourists, the paper uses a variety of variables including socio-demographics, travel characteristics, perceptions and behavioural intentions. It examines levels of perception and satisfaction and behavioural intentions (destination loyalty) with regards to Vietnam tourism products and services. In addition to its academic significance, the research should provide tourism service providers and destination marketers with improved insights into the behaviour and characteristics of American tourists.

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  Exploring the Motivations and Travel Characteristics of Backpackers in Malaysia
 June 2006 (Vol. 04 no. 01)
 pp.85-100
 Tze Ian Lee,Ghazali Musa
ABSTRACT
Although backpackers' preference for cheap accommodation provides a convenient basis to differentiate them from the other tourists, it explains little about how backpackers might differ from one another. This paper explores the motivation and travel characteristics of backpackers in Malaysia. A study was conducted in 2005 wherein 403 self-administered questionnaires were distributed and 262 usable questionnaires were received. The results confirmed that this segment is indeed heterogeneous; backpackers pursued different activities, had different motivations and exhibited different destination choice behaviors. Statistical analysis further revealed a sub-segment comprising of older travelers with different preferences and characteristics. However, results were surprisingly robust in terms of what backpackers have in common with one another. This has practical implications for tourism stakeholders as they could focus their product offerings to a group of tourists with consistent sets of attributes. At the same time, stakeholders could address nuances in backpacker motivations through their service deliveries.

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 Eco-tourism as a brand development strategy for Jiexi County - strategic issues and challenges
 June 2006 (Vol. 04 no. 01)
 pp.101-114
 ZHANG Mu,ZHANG HAN-Yu
ABSTRACT
Jiexi County, situated at the northeast of Guangdong Province, belongs to an underdeveloped district. The local government makes great efforts to develop tourist industry for getting new economic growth field. At the same time, the eco-tourism brand development strategy is put forward in order to act together in harmony with the construction process of National ecology Demonstration County. By way of inspecting on the spot in Jiexi County, it is obvious that Jiexi County is a rising tourist destination but with unsubstantial original foundation. So, Jiexi County needs make exigent demands on the eco-tourism brand building to meet the intense tourist industry competition in Guangdong Province. Synthetically analysis and research have been carried on to the tourist brand creation guided by the method of Means-end chain theory. Finally, the Eco-tourism as a brand development strategy of Jiexi County has been put forward.

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 An Evaluation of Critical Factors To Successful Community-Based Tourisum in Kenya
 June 2006 (Vol. 04 no. 01)
 pp.115-140
 Wanjohi Kibicho
ABSTRACT
Tourism has become increasingly important as a source of revenue and employment in Kenya. This study uses the case studies of Kimana Wildlife Sanctuary and Mwaluganje Elephant Sanctuary to analyze the growing importance of local communities' involvement in the development of tourism. Usually, tourism development without the involvement of the local people results in human-tourism conflicts. Using data collected from the above mentioned sanctuaries, this paper analyzes how collaboration can resolve or even avoid such conflicts. Factor analysis was used to determine the critical factors in community development of tourism in the two case studies. The findings revealed that success of local community development of tourism is affected by inclusion of key stakeholders, recognition of mutual benefits to be derived from the collaborative process, perception that decisions arrived at will be implemented and collaboration in formulation of aims and objectives.

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